Despite major the personnel change following the release of Modern Warfare 2, few franchises could claim to have moved the sheer number of units as Call of Duty by the end of the seventh console generation. Modern Warfare 3 and the two Black Ops installments in particular stand as some of the greatest selling games of all time, with sales figures exceeding thirty-million each. As each entry in the Modern Warfare trilogy eclipsed the last in terms of sales, Activision requested the creation of a new game on an annual basis. By 2013, the seventh console generation was nearing its end. This year in particular proved to be a something of a tumultuous time for the industry. Though titles such as BioShock: Infinite and The Legend of Zelda: A Link Between Worlds, were excellent swansongs, companies – publishers in particular – seemed to become less scrupulous with their marketing tactics. One of the worst cases of this occurred in February of 2013 when, in a move that wouldn’t seem out of place in the eighties or nineties, a review embargo was effected in order to sell one-million units of the terrible Aliens: Colonial Marines.
In November of 2013, the annual release of the latest Call of Duty installment, Call of Duty: Ghosts, installment came to pass. As per usual, the marketing campaign was extensive, ensuring that even those who don’t play games knew of its existence. Taking the reviews at face value, one could get the impression that what Infinity Ward, Neversoft, and Raven Software created was a decent game.
The fan response was a different story. Immediately after the game’s release, a faction of enthusiasts took to the aggregate review site Metacritic to write immensely negative pieces in protest. By 2013, the gaming sphere as a whole had a notorious reputation for being reactionary with their backlash to the positive reception of Gone Home earlier in the year being a particularly egregious example. However, there was one piece of evidence to suggest that these weren’t the actions of an unduly negative, yet vocal minority. While the installments leading up to Call of Duty: Ghosts broke sales records, this one didn’t fare quite as well. Activision blamed the slump of demand on the uncertainty caused by the impending start of the eighth console generation. The mid-2010s was a time when the opinions of critics and those of fans often clashed with each other. Was Call of Duty: Ghosts a decent game unfairly lambasted or the disaster those fans made it out to be?