By 1987, a game developer named Square was on the verge of bankruptcy. Knowing that their next project could potentially sink the company, they decided to take inspiration from Yuji Horii’s landmark Dragon Quest and create a turn-based role-playing game. In a bit of gallows humor, they named this game Final Fantasy. The name turned out to be highly ironic when it proved to be a resounding domestic success. This encouraged the company to try to have the game localized. To their surprise, the game sold even more copies in the West than it did in its native homeland. Because contemporary role-playing experiences were primarily found on personal computer platforms, Final Fantasy ended up being a gateway into the genre for those limited to home consoles. With at least two major RPG series proving to be successful, many other developers joined in, causing the genre to enter a golden age.
However, even with the success of Final Fantasy, console-based RPGs were still a niche market in North America by the early-1990s. It was ambiguous as to exactly why many of these games failed to find a large audience. North America already had a thriving role-playing scene by the time Dragon Quest was released there, making Mr. Horii’s effort, which greatly simplified the genre, seem redundant. It could also be chalked up to a difference in expectations regarding the medium. At the time, Mario and Sonic the Hedgehog were some of the most popular video game characters. Both originated from series that placed a greater emphasis on gameplay over story. Because of this, slow-paced, story-focused experiences didn’t fit what Western consumers expected out of console games. Square’s executives, on the other hand, came down to a different conclusion. They cited their games’ high difficulty as a reason why Westerners shied away from them. Among other things, this caused the difficulty of Final Fantasy IV to be lowered.
Nonetheless, the success of the original Final Fantasy proved that there did exist a fanbase for these kinds of games in the West. In an attempt to broaden their international market, Square greenlit a project specifically designed for Western gamers. The game was released under the name Final Fantasy Mystic Quest in Western regions – first in North America in 1992 and Europe in a year later. It would see a domestic release in September of 1993 with the slightly altered title Final Fantasy USA: Mystic Quest. Square would later reveal that the game sold 800,000 units, though roughly half of them were domestic sales. With neither side of the Pacific being especially enthusiastic about the game, it would appear to have been a resounding failure. Would it have been capable of selling newcomers on the genre?