In the 1990s, a man named Hidetaka Miyazaki graduated from Keio University with a degree in social science. He began working for an American company named Oracle Corporation wherein he managed accounts. However, he reconsidered his career path at age 29 when a friend recommended a game named Ico to him. Inspired by its design, Mr. Miyazaki sought a career in game design. Due to his age, few companies were willing to employ him. Fortunately, he found one promising studio in the form of FromSoftware. After being hired, he began working as a planner for the then-latest installment in their long-running Armored Core series of mech games: Last Raven. To his surprise, he soon found himself in the director’s chair, overseeing the development of Armored Core 4 and its direct sequel Armored Core: For Answer.
The seventh console generation began in 2005 following Microsoft’s launch of the Xbox 360. It was in full swing in 2006 once Nintendo and Sony released the Wii and PlayStation 3 respectively. The latter was largely criticized upon its launch due to its limited library upon launch and exorbitant price point of $599 USD. Having manufactured the console upon which FromSoftware made their debut, it seemed only fitting that the developer would provide Sony with a hot app. It was to be a fantasy role-playing game intended to be a spiritual sequel to their inaugural title King’s Field.
Mr. Miyazaki was especially interested in the project, though the rest of the company considered it a failure. Not helping matters was its negative reception at the 2009 Tokyo Game Show. Nonetheless, Mr. Miyazaki felt that, once assigned to the game’s development, he would do his best to put his own artistic spin on it. He rationalized that “if [his] ideas failed, nobody would care – it was already a failure”. In spite of its poor initial showing, the game, entitled Demon’s Souls, began selling surprisingly well through word-of-mouth. FromSoftware soon found they had a sleeper hit on their hands. Such was the hype surrounding Demon’s Souls that it caught the attention of Western gamers – some of whom went as far as importing it. Luckily, they wouldn’t have to wait long for a chance to play it themselves because the surprising success of Demon’s Souls allowed them to easily find publishers willing to venture an overseas release. Thus, Demon’s Souls went on to become one of the PlayStation 3’s exemplary exclusive titles.
Having made such a popular game, it would seem only natural for Mr. Miyazaki and his team to rally themselves for round two. As soon as they could, they began working on a new game. However, things were not so clear-cut. Demon’s Souls was published by Sony whereas this new game would have Bandai Namco do the honors. As a direct result of this transfer, the intellectual property rights prevented FromSoftware from making a direct sequel to Demon’s Souls.
Undeterred, Mr. Miyazaki and his team retained many of the same basic ideas from Demon’s Souls to create not a sequel, but a spiritual successor. Working hard over the next two years, the game was finished and released worldwide in 2011 for both the PlayStation 3 and Xbox 360 under the name Dark Souls. While Demon’s Souls brought the company true international exposure, Dark Souls signposted to everyone that their success wasn’t an accident. Selling over two-million copies over the next two years, Mr. Miyazaki would soon be rewarded for his creativity by being promoted to the company’s president in 2014. To this day, Dark Souls is considered one of the greatest efforts of the 2010s. On the heels of a surprising sleeper hit, how was Dark Souls able to continue this momentum?