Around the time director Junichi Masuda and his team were putting the finishing touches on Pokémon Black and White, they had already begun drafting ideas for the succeeding set of games. Mr. Masuda wanted the themes of the sixth generation to revolve around beauty, bonds, and evolution. Evolution had always played a key role in the series, being a power many of the title creatures possessed, though it would be more accurate to describe the process as a metamorphosis. Bonds had also been a running theme throughout the series with narratives emphasizing the teamwork between Pokémon and humans in their universe. This just left beauty as the sole theme the series hadn’t covered at length. It was therefore fitting that Mr. Masuda would base the setting of these games off of France – a country known for its beauty. To this end, he brought a team with his to France to study the countryside and architecture.
As they worked on the games, the DS’s successor, the 3DS, was about to be released. The console, which would be released in 2011 worldwide, boasted the same dual-screen gameplay of its predecessor in addition to a litany of new upgrades. This included built-in motion sensors, a larger screen, and true to its name, a true three-dimensional presentation. Although it didn’t initially sell as many units as its popular predecessor, it eventually gained momentum following the release of several high-profile, acclaimed games such as Super Mario 3D Land and Mario Kart 7. It would also be the console that finally allowed Intelligent Systems’ Fire Emblem series to get mainstream acclaim in the West when Fire Emblem Awakening was localized in 2013.
The Pokémon franchise had always been on handheld devices, so it was only natural for fans to eagerly await a new generation to debut on the 3DS. In defiance of the series’ naming conventions, which involved colors or gemstones, the team decided these new games would be called X and Y. These letters were chosen in order to represent different forms of thinking, bringing to mind an x-axis and a y-axis. It was also a subtle allusion to the simultaneous, worldwide release of the games in 2013. Mr. Masuda’s team even attempted to make the names of the Pokémon the same in every country whenever possible, though Mr. Masuda found this task exceptionally difficult.
The anticipation for these games was such that Brazilian stores attempted to sell them prior to their official release date. This prompted Nintendo to issue a warning stating they would penalize them if they continued to do that. However, the United Kingdom ended up following suit when a store in Bournemouth started selling the games on the eve of their release date. This created a domino effect, prompting other retailers across the nation began selling the games early as well. Like the preceding sets of games, X and Y were well-received critically. Commercially, they beat the records set by Black and White by selling four-million copies worldwide during the opening weekend. Being on the 3DS, X and Y would be the first games in the main series to leave spritework behind in favor of three-dimensional models for their characters. After this, there was no going back. Were X and Y able to successfully translate the series’ iconic gameplay into three dimensions?