In 1987, a struggling game developer named Square released Final Fantasy. It was so named because the team wished for a name that could be shortened to FF. That way, it could be abbreviated in the Latin script and pronounced in four syllables in Japanese. It is also speculated that the name came about due to series creator Hironobu Sakaguchi being in dire straits at the time. Had the game failed, he would have quit the industry entirely and gone back to university. Mr. Sakaguchi himself later stated that these theories, despite having a ring of truth to them, were overblown and any two words beginning with the letter “F” would have worked. In either case, the game proceeded to ship 520,000 copies in Japan. When the company decided to localize the game for North American markets, the company managed to move an additional 700,000 copies. Suddenly, the company that had been struggling to find its voice could now stand tall with the artists from which they drew inspiration.
Two years after the release of Final Fantasy, Nintendo launched the Game Boy console. As it was considered a monochromatic, portable Nintendo Entertainment System (NES), units began flying off of the shelves. Square president Masafumi Miyamoto, seeing a prime opportunity to expand into another section of the market, requested his developers to turn their attention to the Game Boy. Employee Nobuyuki Hoshino came up with the central concepts for this hypothetical game while Akitoshi Kawazu was handed the reins. The success of Tetris and Super Mario Land demonstrated that there was an audience for the portable market, and Mr. Kawazu alongside Koichi Ishii sought to provide the platform with something a little more advanced: a role-playing game.
The project was completed in 1989, seeing its domestic release in December. The game was named Makai Toushi SaGa – or Warrior of the Spirit World Tower: SaGa. It was highly acclaimed by Japanese critics, and it became Square’s first game to sell over one-million copies. The following year would see Final Fantasy becoming a sleeper hit in North America, so to bank off its popularity, SaGa was renamed The Final Fantasy Legend. Although it wasn’t as acclaimed abroad as Final Fantasy, The Final Fantasy Legend did find an audience, and even today, it is considered one of the Game Boy’s hallmarks. As the first role-playing experience for a popular, portable console, how was The Final Fantasy Legend able to craft an identity distinct from that of Final Fantasy?