Nintendo’s Family Computer, or Famicom, proceeded to dominate the console market after its 1983 launch. Sega had entered the market, releasing their own 8-bit console, the Master System, to directly compete with Nintendo, but they failed to even slow them down. This began to change in 1987 when NEC Corporation launched the PC Engine – later dubbed the TurboGrafx-16 internationally. The following year, Sega launched the Mega Drive, the 16-bit successor to their Master System. Though Nintendo’s executives were not in a hurry to design a new console, they reconsidered when they observed their market dominance beginning to slip.
It was up to Masayuki Uemura, the designer of the Famicom, to come up with something even greater. Fortunately, his newest creation, the Super Famicom, was ready to go a mere three years after the launch of the PC Engine. It was an immediate success with Nintendo’s initial shipment of 300,000 units selling out in a matter of hours. In fact, it caused such a social disturbance around shopping centers that the Japanese government stepped in, asking developers to only launch consoles on weekends to avoid any future chaos. A few sources even state that this hot commodity managed to capture the attention of the yakuza, leading Nintendo to ship the consoles at night to avoid any potential interceptions.
Naturally, consoles are nothing without their games, and after the success of Super Mario Bros. 3, Takashi Tezuka and Shigeru Miyamoto were determined to have the console make a good first impression on launch day. Joined by graphics designer Shigefumi Hino, they began work on a new Mario installment. The team consisted of ten people, most of whom had experience working on Super Mario Bros. Though Mr. Tezuka was the director once again, the core team said that Mr. Miyamoto wielded the most authority during the development cycle.
The staff members understandably had their reservations about the new hardware, anticipating they would have difficulties working with it. Mr. Tezuka stated that the software tools had not been fully developed. In other words, much like with Super Mario Bros., they found themselves for want of a style guide. As an experiment, they ported Super Mario Bros. 3 to the Super Famicom. They decided it felt like the same game in spite of its improved colors and sprites. Mr. Miyamoto realized then that their new goal was to use this improved hardware to create something entirely new. The game saw the light of day alongside the Super Famicom itself in November of 1990 under the name Super Mario World: Super Mario Bros. 4.
The Super Famicom was slated for a North American release the following year. Keeping consistent with its predecessor’s name, it would become the Super Nintendo Entertainment System (Super NES or SNES) overseas. Super Mario World, dropping the Super Mario Bros. 4 subtitle, was to be one of the console’s launch titles abroad as well. Though both Super Mario World and the platform on which it was released proved to be a success, Nintendo found themselves facing a particularly fierce competitor. Sega brought the Mega Drive to North America where it was known as the Genesis. One of their games, Sonic the Hedgehog, ended up being their console’s biggest hit. The hip, cool title character was popular with children and teens, playing up to the era’s zeitgeist.
Not pictured: Maturity
Sega of America didn’t stop at extensively marketing Sonic the Hedgehog. They claimed theirs was the superior console due to it having what they referred to as “blast processing”, and even went as far as outright insulting Nintendo and, by extension, Super Mario World. Thus began one of the fiercest and most famous video game rivalries of its day. As a result of the popularity of Sonic the Hedgehog, Super Mario World was dismissed in many circles as just another Mario game. Meanwhile, with its fast-paced gameplay, Sonic the Hedgehog was the title to own in 1991.
However, as is the case in many stories like this, the all-seeing, all-knowing power of hindsight granted Super Mario World a new lease on life. Though Sonic the Hedgehog is still considered a classic, Super Mario World is the game people would be more likely to find on a given list detailing the greatest of all time. On top of that, Mr. Miyamoto himself considered Super Mario World his personal favorite Mario game. Having a chance to fully establish its legacy, did Super Mario World manage to ultimately triumph over its flashier competition?