By the time the fourth generation of Pokémon debuted with the Diamond and Pearl versions, Game Freak’s signature franchise gained a new lease on life. Though no longer the pop cultural juggernaut it was in the late 1990s and early 2000s, gaming enthusiasts stopped dismissing the series as a fad from a bygone era, accepting it as a cornerstone of the medium. With Diamond and Pearl outselling the set of games that came before, Nintendo realized the series’ popularity hadn’t waned. In response to the fans’ enthusiasm, they began work on a sequel following the release of HeartGold and SoulSilver – remakes of the second-generation titles.
The fifth-generation games were officially announced in January of 2010. A spokesperson from the Pokémon Company stated that the new set of games were to debut later in the year for the Nintendo DS. Junichi Masuda, who directed Diamond and Pearl, said that several aspects would be revamped for the next generation. In April, the company’s official website was updated with the titles of these versions: Black and White. With the naming convention for the series electing to incorporate valuable metals and gemstones, Black and White sounded incredibly plain. Nonetheless, fans were excited to see what the series now had to offer. His ultimate goal with this project was to appeal to both newcomers and those who had not played the series in quite some time.
Pokémon Black and White were released domestically in September of 2010. International fans wouldn’t have to wait too long, for the games were released in Europe, North America, and Australia in March of 2011. Although the series had little trouble finding an audience, it wasn’t always a critical favorite. The first-generation games were outright dismissed as mediocre efforts by domestic critics, and while subsequent sets would fare slightly better, the fans took it upon themselves to keep the franchise afloat. That all changed when Black and White became the first set of games to garner a rare perfect score from Famitsu magazine. It fared just as well internationally with many critics feeling it to have been the single greatest generation in the franchise’s history thus far. These sentiments were reflected by the enthusiasts; throughout the remainder of the decade, the games sold over fifteen-million copies. Did Black and White move the franchise forward during its second wind?