Following in the trail blazed by the word-of-mouth success of Cave Story in 2004, an entire scene for independent games began to grow. Many independently produced games had existed before 2004, but Cave Story showed the world that they need not settle for being lesser than studio-backed efforts. In the following years when digital distribution platforms became more commonplace, it wasn’t uncommon for these games to appear alongside AAA efforts on popular consoles. The year 2008 is considered something of a watershed moment for the independent scene. It was the year that saw the release of Braid and World of Goo – both of which were critically acclaimed even when held to the same standards as AAA titles.
Nearing the end of 2008, Zaratustra Productions, the alias of Brazil-born British developer Guilherme Töws, released a freeware game named Eversion. Thanks to two prominent internet personalities at the time, one a Let’s Player and the other a webcomic artist, Eversion began spreading over the internet like wildfire. Owing to how it made its way to hard drives around the world, Eversion could be seen as one of the earliest instances of a game being exclusively spread through the use of memes. What, exactly, about Eversion allowed it to enjoy this unexpected popularity?